MASS Coins Give Fair Value to User Data

There’s a saying that everything is for sale if you pay enough. It’s not quite true, fortunately, though it’s fair to say that the combination of the internet and cryptocurrency has created an ecosystem in which just about anything and everything can be bought and sold if you want.

Not everything is for sale. But if it is, the price needs to be right – and so does the currency.

There’s a saying that everything is for sale if you pay enough. It’s not quite true, fortunately, though it’s fair to say that the combination of the internet and cryptocurrency has created an ecosystem in which just about anything and everything can be bought and sold if you want.

That includes our personal data. This is of significant value to a wide variety of parties. Fraudsters and criminals aside, that includes legitimate businesses of all kinds who can leverage it in a range of ways. The more you know about someone, the more you can predict how they might act and therefore the right pitch with which to approach them.

Advertising

Online advertising takes this to its extremes, with vast amounts of data being harvested in the interests of targeting adverts to web users. And, more and more, those web users are waking up to the fact that their browsing histories and online behaviour are being tracked and recorded, and the results fed back to them in the form of sidebar ads and more. It’s invasive and, since there’s very little oversight, downright dangerous in many cases – you cannot guarantee that your data won’t end up in the hands of spammers, scammers and hackers who will use it for their own ends.

Mass Network aims to address this by shaking up the paradigm of the online advertising industry. Mass flips the model on its head and requires advertisers to pay end users if they want to display ads – offering fair value for their personal data, should they be willing to release it. Up to this point, web users have been seen as more-or-less passive participants in the process, who are there to have their personal information harvested and used to serve up ads; in fact, it seems the less aware they are about what’s going on, the better.

Mass Coins

The unit of currency in the Mass Network is the Mass Coin. A fixed total supply of these will be distributed to investors who participate in the crowd fund(the 45% bonus applies until Friday). Whilst bitcoin or another crypto coin would arguably work for the micropayments that are an integral part of the model, there are at least three reasons why a separate blockchain and currency offers a better approach:

  1. Mass needs to reward its investors. The project needs to raise funds for marketing and development. It’s only right that investors should be rewarded for the risk they take, as in all other industries. A native token is the only way to achieve this.
  2. There are regulatory implications to launching an asset on a 2.0 platform and paying investors dividends. The simplicity of a native token is significantly more appealing from this perspective. 
  3. Bitcoin has governance and scalability issues to address. Whilst we’re all hopeful these will be solved and progress is being made, Mass needs something that both works and scales out of the box if real-time bidding and settlement is to be achieved.

Ultimately, what’s most important is that users get paid for their data, if they are happy to give it up. Using the right currency aligns the interests of advertisers, web users and investors, whilst the blockchain itself remains under the hood.